“…and the quest to NEVER MISS AGAIN began…”
Hunch’s Vibe Method™ was born about 15 years ago when I was personally blamed for one of the biggest flops in P&G history because my concept testing research gave it the green light. Oh, and when I say “blamed,” I mean the CEO used my name personally in a “fire that consultant” meeting.
What went wrong?
Ignored instinct.
Despite what the research alleged, this team knew something felt off. In hindsight - this was a decent idea hiding behind a weak message, a flawed proposition, and the completely wrong launch strategy. Yep, those “proven” metrics missed it all.
That’s why I built Hunch and The Hunch Vibe Method™
So you don’t miss something good. I launched Hunch and built the Vibe Method™ to help people with a vision — founders, innovators and passionate doers — achieve not just acceptable, but remarkable results.
We work with people who don’t just want to affect the bottom line, they want to see the impact of their work come to life, knowing they had a direct role in the outcome.
Our clients are driven by the pride that comes with knowing you created something magnificent — because that’s what drives us, too.
If you are jumping out of your skin with excitement about the possibilities inside your next product or offer, book a call and let’s see if we can take your hunch and make it the launch it was meant to be.
Schedule a call to see if we can help
Hunch is my go-to approach for optimizing early-stage concepts because it bypasses the bias and guesswork that comes along with traditional concept or benefit testing methods. You get all the richness of qualitative reactions along with quantitative rigor. Their vibe theme analysis will often find new insights that weren't even on our radar! Because Hunch is designed to be iterative, you can quickly follow up on those nuggets which leads to clearer insight. That's pure gold!
- Beth Flickinger
Kent Pet Group
Senior Manager, Insights & Innovation