“Hunch is my go-to approach for optimizing early-stage concepts because it bypasses the bias and guesswork that comes along with traditional concept or benefit testing methods. You get all the richness of qualitative reactions along with quantitative rigor. Their vibe theme analysis will often find new insights that weren't even on our radar! Because Hunch is designed to be iterative, you can quickly follow up on those nuggets which leads to clearer insight. That's pure gold!”
— Beth Flickinger
Senior Manager, Insights & Innovation
Kent Pet Group