“Yay, let’s launch something mediocre!”
… said by nobody with real skin in the game - ever.
Here’s the deal. We’ve seen too many damn good ideas end up with only mediocre market results (or worse), and we are over it!
Whether you are a founder or attack your corporate role like one, we know you aren’t in this to be average. YOU deserve to feel the pride of sweet success and we want to help make sure you get there!
Step 1
Hone Your Hunch
We start every project with a Game Plan Session to deep dive into your business vision and help you spot the little things that we all miss when we’re too close to our own product or brand.
Missing little things is exactly how so many good ideas veer off course and straight to mediocre-ville. We’ve tested and studied the effectiveness of over 10,000 new product and campaign launches — we know what to look for.
In this meeting of the minds, we filter your honed instincts through our fresh eyes and experience.
First, we deep dive … into where you are now, where you want to be, and last but not least - your hunches for how to get there.
Next we review your new ideas or existing brand messaging to spot immediate ways you can improve attraction power.
From this intel we create your game plan for how to nail your strategy. Most of our clients need less research than they think!
Not sure if you’re ready for a Game Plan Session? Book a call to see if we're a fit.
You’ll walk away with a clear plan for how to hone your hunch into an alluring offer and feel so confident in your go-to-market plan that you’d bet your life savings on it! This will include how to run the Game Plan on your own or work with us to execute.
$1,500*
*This cost gets applied to any Step 2 package if you move forward.
Step 2
Love What You Launch
Have an awesome idea but need help turning it into a killer launch concept? Have a solid concept, but want to polish and prove it will sell before going all in? Or maybe you simply have lots of ideas and need help honing in on the best.
No matter where you are, we will meet you there and help you see the best path forward.
Our signature packages and starting prices are below. We offer both lean and full service versions.
I
Idea Lab
Great for clients with either one early-stage idea they want to build out or multiple ideas they need to hone in.
Whether you need to find a unique way in for a new product idea or pick the right routes to take from a set of possibilities, the Vibe Test™ is designed to validate, prioritize, and reveal rich intel - all in one simple approach. You’ll not only feel gut conviction about which ideas make the cut, but also how to bring them to life.
Starts at $5,000
II
Story Lab
This is an iterative, do-it-together process using our Story Builder™ and Vibe Test™ approaches in tandem.
Perfect for clients who want to nail their ideal customer profile, shape an alluring message, and prove their unique angle will sell - before they build, launch or scale.
Starts at $10,000
III
Launch Lab
Get all the proof you need to know - without a shred of doubt - that your new product concept or marketing campaign is ready for prime time before spending a dime on the full-scale launch.
Perfect for clients who want to optimize the right lead elements of the offer or message, pick the right price point, and make sure user expectations live up.
Starts at $20,000
*All packages include the cost of your initial Game Plan Session.
“I highly recommend working with Hunch. You get the best of both worlds here - a great instinct-led methodology and a senior and agile team. Turnaround is fast and they really know how to get us the confidence we need about our market success potential and how we go-to-market, including specific ways our idea or message can be tweaked and improved for launch (if it is worth saving at all!).
As an added bonus, Teri's many years of experience really come into play at the start of each project where she will work with you to make sure you are testing the best possible idea, and avoiding the pitfalls before waiting for the research to come back. Hunch works best for people who want to stay engaged along the way, and you can trust the advice Teri provides at all stages. I have worked with her on several projects and our internal teams are always delighted with the end product and consultation.”
— Belinda Reiser
Global Insights Leader
Beam Suntory