So many good ideas, so few good concepts.
Here’s the deal. We’ve seen too many damn good ideas end up with only mediocre market results (or worse), and we are over it!
Whether you are a founder or attack your corporate role like one, we know you aren’t in this to be average. YOU deserve to feel the pride of sweet success and we want to help make sure you get there!
Step 1
Hone Your Hunch
That's why we start every project honing your hunch, with a Hunch Lab™ Session to help you spot the little things that lead to BIG breakthrougs. Missing little things is exactly how so many good ideas veer off course and straight to mediocre-ville.
We’ve tested and studied the effectiveness of over 10,000 new product and campaign launches—we know what to look for!
In this meeting of the minds, we filter your honed instincts through our fresh eyes and experience.
First we review and audit your current idea(s) to spot ways you can boost clarity and allure before doing any research.
Next we dig into your go-to-market vision and brainstorm the most primed customer mindset(s) to go after when you launch.
From this intel we create your game plan for how to nimbly test and shape your lead message and core offer without the agonizing swirl and costly flaws of traditional concept design and testing methods.
Not sure if you’re ready for a Hunch Lab Session? Book a call and let’s see if we’re a fit:
You’ll walk away with a clear plan for how to hone your hunch into an alluring offer and feel so confident in your go-to-market plan that you’d bet your life savings on it!
Run with your Hunch Lab Game Plan on your own, or work with us to execute.
$1,500*
*This cost gets applied to any Step 2 package if you move forward.
Step 2
Love What You Launch
Have an awesome idea but need help turning it into a killer launch concept? Have a solid concept, but want to polish and prove it will sell before going all in? Or maybe you have lots of ideas and need help honing in on the best.
No matter where you are, we will meet you there and help you see the best path forward. After the Go Hunch Session, we'll provide a firm game plan and help you decide how much support you need from us.
Our signature packages and starting prices are below. We offer both lean “do it mostly yourself” and full service options.
I
Vibe Lab
Perfect for clients with an idea for a new product or campaign who want to feel 100% sure they’ve nailed an alluring offer that will grab customer attention.
Every successful launch we’ve studied goes back to two things - 1) a validated problem worth solving and, 2) an alluring customer hook. Once you nail both, the right go-to-market path becomes obvious. There’s no such thing as “product market fit” without “message market fit”!
The Vibe Lab is an iterative and fast “do it together” process using our Story Sprint™ and Vibe Test™ approaches to shape and validate you have a killer proposition … right from the start.
The results? You’ll feel so instinctually confident in your strategy that you’d bet your life savings on it!
Starts at $7,500
II
Idea Lab
Great for clients with multiple ideas in progress, who want to choose wisely without missing something good.
Whether screening early-stage ideas or finding the right hero elements for a new product offer or campaign concept, this package includes Vibe Testing to both prioritize and optimize your strongest routes to big success.
It might also include a follow-up Story Sprint™ to shape the final lead concept.
The results? You’ll feel so sure about the right moves to make that you can fast track this thing to success!
Starts at $10,000
III
Launch Lab
Ready to polish your launch concept and prove this thing will sell before going all in? We’ve got you covered!
The Launch Lab is a mini test-market where you’ll get all the proof you need to nail the final proposition and go-to-market plan for new products or campaigns before spending a dime on the full-scale launch.
The Launch Lab often includes a quick iteration through our Vibe Lab and/or Idea Lab to build and refine before a final round of polishing.
The results? You’re going to know - without a shred of doubt - that YOU are about to crush it.
Starts at $20,000
*All packages include the cost of your initial Go Hunch Session.
“I highly recommend working with Hunch. You get the best of both worlds here - a great instinct-led methodology and a senior and agile team. Turnaround is fast and they really know how to get us the confidence we need about our market success potential and how we go-to-market, including specific ways our idea or message can be tweaked and improved for launch (if it is worth saving at all!).
As an added bonus, Teri's many years of experience really come into play at the start of each project where she will work with you to make sure you are testing the best possible idea, and avoiding the pitfalls before waiting for the research to come back. Hunch works best for people who want to stay engaged along the way, and you can trust the advice Teri provides at all stages. I have worked with her on several projects and our internal teams are always delighted with the end product and consultation.”
— Belinda Reiser
Global Insights Leader
Beam Suntory