Hone your hunch. Love what you launch.
Positioning strategy and market research for product and brand innovators with strong instincts and zero time for watered-down ideas.
Nail the customer story that sets you apart
Prove it will sell before you build, launch, or scale
Decide your next move with gut conviction
You don’t need more ideas.
You need conviction.
But making the right call isn’t easy when …
• Vague data adds noise instead of clarity.
• Generic advice tempts you to ignore your instincts.
• Niche messaging feels risky but staying broad feels wrong.
• Product decisions drift toward safe instead of strong.
• Meh concepts look good on metrics but not in your gut.
• “Test and learn in market” gets hyped as the only way to know.
From two decades studying why some launches hit it big while others fizzle in mediocre-ville, we know one thing for sure …
Traditional approaches for shaping and validating new concepts are notorious for missing subtle signals of customer attraction and a better positioning angle.
And when you miss the “little” signals?
You miss something BIG.
No serious innovator wants to hope they are making the right call, they want to feel it.
Hunch’s Vibe Method cuts through the BS of vague data and generic advice to help you know with zero doubt that you’ve nailed an alluring offer destined for success.
Our proprietary process uses a vibe-led research approach, in tandem with your own instincts about what’s possible, to help you make decisions with gut conviction.
Want that Nailed It feeling when deciding if and how to launch a new product or marketing idea?
Let’s chat!
“Hunch's Vibe-led testing approach is truly one-of-a kind. Their AI-powered analysis gets us rich qualitative insights at quantitative scale. But Hunch’s true special sauce is their consultative approach right from the start. Their specialized expertise and fresh eyes guarantee that we show the right kind of stimuli to consumers in order to get their true reaction to our new ideas, which gives us such valuable insight at every stage of development. I’d bring in Hunch as as early as possible when innovating!”
— Lauren Kemp
McDonald's USA
Senior Manager, Consumer Insights